Fish and Chips Go Lo!
Chip Shops on a Drive to Reduce Sodium Consumption
- 1,000 British chippies to take part in a new initiative to offer customers a reduced sodium option which can cut the amount of sodium on chips by 66%
In the first initiative of its kind, chip shops around Britain are serving their customers a reduced sodium alternative, which contains 66 per cent less sodium than regular salt.
A total of 1,000 chip shops are expected to take part and hundreds have already signed up. Participating chip shops will be offering their customers LoSalt, providing people with an easy way to reduce their sodium intake. In addition to being able to try it on their fish and chips, customers will also be able to take away free samples for use at home along with an educational leaflet.
A portion of fish and chips can contain 5g of salt; this is more than 80 per cent of the maximum daily allowance of 6g for salt. By swapping regular salt for LoSalt on their chips, customers can reduce the amount of sodium by two thirds to 1.6g salt.
Caroline Klinge from LoSalt explained more: “Fish and chips remain one of Britain’s most popular takeaways with 382 million portions eaten a year. Most people automatically add salt to their fish and chips and despite extensive campaigning, UK salt consumption remains too high at an average of 8g per person against the maximum recommended amount of 6g.”
Katharine Jenner, Chief Executive of Blood Pressure UK says: “We all love fish and chips, and people often add lots of salt without thinking of the health consequences. If shops can offer them a healthier way to enjoy the same flavour then everyone is a winner.”
More information can be found at www.losalt.com/uk/golo.